Hey there, mama!

I'm calling bullsh*t ON MAINSTREAM baby sleep ADVICE.

If the idea of sleep training kills your soul: welcome home.

You might be here because you’ve chosen to listen to your gut when it comes to parenting and sleep.

And all you need is gentle guidance from someone who takes the time to listen and get to know you and your kiddo.

I’m a baby advocate, a mother-lifter-upper-er on a mission to bust the heck out of the mainstream parenting paradigm.

Here's what doesn't happen around here:

We don’t talk about how, where or how much your child should be sleeping.

We’ll never guarantee to get your baby to sleep through the night.

We don’t push self-settling as the golden ticket to sleep.

We don’t hand you off-the-shelf routines.

We’Re here to empower you

to shift from the traditional sleep training culture & honour your baby as a little individual.

The mainstream parenting advice paradigm can chip away at your instincts and might make you feel like a failure. It can perpetuate the myth of the *perfect mother* and has an almost obsessive focus on sleep.

This is your safe space and online community to evolve and grow so you can successfully question the mainstream parenting paradigm and parent with confidence.

MAMA MATTERS IS FOR PARENTS JUST LIKE YOU.

What WE value

WE hold a safe space for you. Pinky Promise.

Proof that I’m not just another expert.

I’ve worked in perinatal mental health and parenting for most of my career now, and over the years, I’ve developed a signature style of honest parenting support.

‘Honest’ because I’m honest about what is biologically normal infant sleep and I practice with integrity and mutual respect.  Honest, because my work is evidence-based, compassionate and real-life. Honest, because I don't provide generic routines or settling strategies and I take the time to get to know your kid and your family.

IT ALL COMES DOWN TO THE PERFECT BLEND OF CHILD DEVELOPMENT AND BABY BRAINS PAIRED WITH LOVING ATTACHMENT.

IN ADDITION TO MY SOCIAL WORK TRAINING, I’VE ALSO TRAINED WITH:

How can we support you?

MOTHERHOOD & SLEEP SUPPORT

Genuine, down-to-earth guidance from Fi, supporting you through all things motherhood and sleep.

Membership Community

The online mum's group you've been searching for but never found.

WORKSHOPS & GUIDES

DIY support for navigating the tricky times in parenthood, including our best selling Sleep Guide.